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Here, you’d say a few words to address your target market…

Then, you would place your headline here – which is meant to capture the attention of visitors and engage them in your copy, making them want to read the rest of your sales letter!

Don’t let them off the hook yet – place a few reasons why they should keep reading here!

At this point, you will jump right into your sales letter, talking about problems your target market experiences and why you are the person to fix it for them. Of course, you may mention how you’ve dealt with the same things as your visitors…

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